Sunday, 3 March 2013

Visitor numbers for February

The total number of paying visitors this February was 533 which was well above budget. As those on duty this month will know, this number was significantly boosted by the number of (free) children under 5 years of age. Yesterday for instance, one of the trains (the bubble) was nearly full. The actual number throughout the month this year  was marginally lower than  last year but the weather this year particularly 2 weeks ago was awful. Also, in 2012, as we didn't have any special events to advertise, we had a  big advertising push to kick start the season. This year, our major advertising will start in March to push Easter, the Wartime weekend and the steam gala etc.
You may also be interested to know that group bookings are piling in. It is difficult to make comparisons but it looks as though we are about 20% up on confirmed bookings so far this year.
Colin Fewell

1 comment:

  1. The pre-season publicity was a little disappointing, with only the briefest of mentions being put in as a front page news article less than 48 hours prior to commencement of services.