Tuesday, 5 November 2013

Direct marketing

Pleased to report from a meeting last Saturday that we now have about a dozen volunteers working with Graham Radband, Marketing Manager, to increase the distribution of our timetables and flyers next year. This is in addition to the arrangement we already have with 3 major leaflet distribution companies.

They have all agreed to ensure these leaflets are circulated as widely as possible  in areas near where they live or work. Our aim is to cover at least a  30 mile radius around the railway.

We are almost there but we do still need more help particularly to the south of the region so if you can help please let me know.

In addition to distributing leaflets, they will also keep a constant watch for ways we can enhance our presence in these towns through local media contact, specific targeted promotions, local advertisements, and  competitions etc etc.
Colin Fewell

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