tag:blogger.com,1999:blog-5664522680593538227.post6538018912532896213..comments2023-09-13T22:49:41.796+01:00Comments on GWR Boardroom Blog: Daily and Sunday Telegraph promotionGWR Board Room Bloghttp://www.blogger.com/profile/14103985393107188480noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5664522680593538227.post-91461229193041783732013-06-05T14:47:13.730+01:002013-06-05T14:47:13.730+01:00There is nothing scientific in this. I have to wei...There is nothing scientific in this. I have to weigh up the extra publicity value against the cost of 2 tickets for the price of 1. In essence it's exactly the same as paying for advertisements then expecting extra revenue. Here we aren't paying anything. To pay to advertise in a national newspaper is far more than we could afford. My gut feeling is we won't get much of a take up but at least we will get publicity.GWR Board Room Bloghttps://www.blogger.com/profile/14103985393107188480noreply@blogger.comtag:blogger.com,1999:blog-5664522680593538227.post-38773419872129391892013-06-02T21:00:50.009+01:002013-06-02T21:00:50.009+01:00Colin
How do you weigh up the potential for extra...Colin<br /><br />How do you weigh up the potential for extra business against the inevitable abstraction of revenue from people who would have travelled anyway? Were the promotors able to give information from previous participants which shows the benefit seen?<br /><br />John Rnoreply@blogger.com